Nutra is a story of aspirations, ambitions and achievements. Its a story of three small town boys of modest means from rural backgrounds who dared to dream big and bring in professionalism in the traditional Milk business model. Against considerable odds, they pursued their Engineering in Agriculture and went on to complete their Master’s in Dairy & Food Engineering from I.I.T, Kharagpur. With over two decades of Corporate and entrepreneurial experience, they returned to their roots to form Numax Foods Pvt Ltd in 2003 and thus ushered in a radically modern and professional approach to Milk Processing.
The promoters assiduously cultivated traditional farmers to engage in milk production when it was not an exciting proposition with drought conditions and spiraling cattle feed prices. Unlike most private players in the Milk Processing industry, the promoters build on long term force multipliers like continuously open channels of communication with their farmer base, a responsive and flexible distribution channel and constant innovation based on feedback from their customer bank.
The promoters update the farmers on Cattle hygiene, Cattle upkeep and modern practices in Dairy farming to increase the quantity and quality of milk yield. Balanced and nutritious cattle feed formulation is ensured to facilitate high quality milk yield which naturally means processed milk and milk products of the finest quality. An innovatively structured nutrient linked payment model for milk procurement has incentivized farmers to accord prime importance to the quality of yield.
The promoters proactively liaise with other private Milk manufacturers to uphold the highest industry standards since Milk is a critical input to the overall health of consumers.
